You see it all the time. You land on a website and they are offering a great looking e-book (generally a much smaller version of a printed book) that gives you some useful tips and insights into the business you’re visiting, or possibly just be interesting reading on a subject related to that business. They offer the e-book for FREE! All they want in return is your e-mail address. Who can resist something for free? - So you’re drawn in. before you know it you have library of